CITY TRADE

For the launch of CITY Trade I created a distinct identity that resonated with its target audience of trade professionals; the launch campaign focused on crafting an exclusive and high-end brand image. Leveraging sleek design elements, tailored messaging, and premium aesthetics, the branding conveyed sophistication and credibility. The results spoke volumes, with the campaign surpassing expectations by exceeding the number of CITY Trade submitted memberships by over 50% and achieving an impressive 15:1 return on advertising spend (ROAS). This success underscored the effectiveness of a well-executed branding strategy in driving business growth and establishing a strong foothold in the competitive market landscape.