CITY PRIDE
In redesigning CITY Furniture's Pride Month Campaign, the goal was clear: raise over $500,000 while showcasing unwavering support for the LGBTQIA+ community, positioning the brand as inclusive both internally and externally. The revamped campaign boasted vibrant visuals and heartfelt storytelling to convey a message of unity and acceptance. Through diverse channels like social media and community events, CITY Furniture engaged audiences effectively. The results were remarkable, exceeding the fundraising target and solidifying the brand's commitment to social responsibility and inclusivity.